Corporate Research International

Customer Perception Survey: Quarter 1, 2009 - Quarter 2, 2010
Store Type:  
Race:   
Gender:   Age:     to:  
Education:   State:  

Completed Surveys
Quarter 1, 2009
1421		Quarter 2, 2009
8142		Quarter 3, 2009
3230		Quarter 4, 2009
1526		Quarter 1, 2010
1154		Quarter 2, 2010
703

Quarter 3 additional questions. These questions were only asked during quarter 3.
1. Do you have children entering Grades K to 8 this year?
34.33% (3089) A. Yes
65.67% (5908) B. No

2. Where are you most likely to buy your child's back-to-school supplies?
3.27% (101) A. School's own store
18.71% (578) B. Office supply store
70.90% (2190) C. Superstore or warehouse club
3.37% (104) D. Convenience or store
2.88% (89) E. Grocery
0.87% (27) F. On-Line

3. What is the No. 1 factor when deciding where to shop for your children's back-to-school supplies?
64.72% (2000) A. Price
4.17% (129) B. Location
17.25% (533) C. Store selection most likely to match school's list
0.23% (7) D. Radio/TV Advertisement
13.62% (421) E. Already shop at a location on a regular basis.

4. How much do you expect to spend on back-to-school supplies this year, per-child, not including clothes?
32.12% (992) A. $0-$30
36.63% (1131) B. $31-$50
16.94% (523) C. $51-$75
14.31% (442) D. $75 or more

5. How much do you expect to spend on back-to-school clothes this year, per child?
9.52% (294) A. $0-$50
12.53% (387) B. $51-$75
17.68% (546) C. $76-$100
13.14% (406) D. $101-$125
12.88% (398) E. $126-$150
34.25% (1058) F. $150 or more


*Results: Participants in this survey were permitted to answer "N/A" or "Not Applicable" for any of the following reasons: Never shopped the brand/location, the brand/location is not available in the area, or the participant is not familiar with the brand/location. "Results" refers to the number of applicable responses.

*Score: Participants in this survey were permitted to answer "N/A" or "Not Applicable" for any of the following reasons: Never shopped the brand/location, the brand/location is not available in the area, or the participant is not familiar with the brand/location. "Score" refers to the average rating of only applicable responses.