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When thinking about the shopping you plan to do for holiday gifts, do you plan to spend:
|
| 50.97 % (2897) |
About the same as last year |
| 12.32 % (700) |
More than last year |
| 36.72 % (2087) |
Less than last year |
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1A: If less, which of the following reasons apply? (click on all that apply to you)
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| 84.28 % (1759) |
I have a tight budget and less money to spend. |
| 17.01 % (355) |
I want to save more for the future. |
| 10.69 % (223) |
I am uncertain about the economy so I am spending less. |
| 6.18 % (129) |
I am planning to give more to charity this year and spend less on gifts. |
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2. Are you planning to give a cash donation to a charitable organization, 501c(3), during this year’s holiday season?
|
| 58.41 % (3320) |
Yes |
| 41.59 % (2364) |
No |
3. Please indicate which of the following types of charitable organizations you
plan to support this holiday season (please check all that apply):
Percents for this question are based on the 3320
people who said they would be donating this year to a charitable organization.
|
| 2.32 % (77) |
Addiction and recovery |
| 19.70 % (654) |
Animals / Pets |
| 1.87 % (62) |
Arts |
| 16.27 % (540) |
Cancer |
| 9.31 % (309) |
Childhood diseases |
| 7.11 % (236) |
Disabled |
| 2.74 % (91) |
Disaster relief - International |
| 5.63 % (187) |
Disaster relief - US |
| 4.85 % (161) |
Diseases |
| 5.81 % (193) |
Domestic Violence |
| 6.20 % (206) |
Education |
| 4.34 % (144) |
Elderly |
| 2.65 % (88) |
Environment |
| 12.17 % (404) |
Family Services |
| 19.43 % (645) |
Homeless |
| 3.16 % (105) |
Hospitals |
| 1.27 % (42) |
Housing |
| 16.48 % (547) |
Infant and children's programs |
| 2.20 % (73) |
Mental Health |
| 8.92 % (296) |
Military personnel |
| 1.87 % (62) |
Parks and recreation |
| 42.47 % (1410) |
Religious institution |
| 0.57 % (19) |
Urban development |
| 12.89 % (428) |
US/local hunger |
| 6.20 % (206) |
World hunger |
| 0.45 % (15) |
Workforce development |
| 6.51 % (216) |
Youth development |
| 12.47 % (414) |
Other |
4. Approximately how much money in total do you plan to give to charitable organizations this year?
Percents for this question are based on the 3320
people who said they would be donating this year to a charitable organization.
|
| 27.65 % (918) |
$0-$50 |
| 23.95 % (795) |
$50-$100 |
| 16.45 % (546) |
$100-$250 |
| 10.84 % (360) |
$250-$500 |
| 21.20 % (704) |
$500 or more |
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5. On an overall basis, will you likely donate more to charities, the same amount or less than last year?
|
| 17.65 % (1003) |
Less |
| 67.07 % (3812) |
About the same |
| 15.29 % (869) |
More |
5A. If you plan to donate more than last year, please indicate the reason(s) why. (click on all that apply)
Percents for this question are based on the 869
people who said they will likely donate more to charities than last year
|
| 1.27 % (72) |
There have been numerous disasters this year and people need help |
| 6.40 % (364) |
I am better off finacially this year than in the past and I would like to help |
| 2.20 % (125) |
I have personally benefited from the organization's charitable efforts and want to give back |
| 2.09 % (119) |
Someone I know currently benefits/will benefit from the efforts of this organization |
| 3.41 % (194) |
I have recently become more aware of the needs and efforts of this organization and want to help |
| 9.96 % (566) |
I believe it’s important to give/support others |
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6. Instead of giving gifts to others this year, I am donating to charitable organizations
|
| 3.03 % (172) |
I agree |
| 14.87 % (845) |
I somewhat agree |
| 18.02 % (1024) |
I somewhat disagree |
| 64.09 % (3643) |
I disagree |
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7. I will most likely be spending less on gifts for people because I want to give more in charitable donations
|
| 2.94 % (167) |
I agree |
| 10.61 % (603) |
I somewhat agree |
| 20.36 % (1157) |
I somewhat disagree |
| 66.10 % (3757) |
I disagree |
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8. I plan to make donation(s) in someone else's name, as a gift to honor that person
|
| 9.87 % (561) |
I agree |
| 11.96 % (680) |
I somewhat agree |
| 11.56 % (657) |
I somewhat disagree |
| 66.61 % (3786) |
I disagree |
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Would you be more likely to go out of your way to do business with a retailer or restaurant that:
|
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9A. Gives a portion of its proceeds to charity
|
| 82.78 % (4705) |
Yes |
| 17.22 % (979) |
No |
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9B. Offers the ability for me to make a charitable donation when making a purchase at their store
|
| 52.62 % (2991) |
Yes |
| 47.38 % (2693) |
No |
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9C. Supports charitable causes in general and communicates their involvement to the public
|
| 82.93 % (4714) |
Yes |
| 17.07 % (970) |
No |
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9D. Supports charitable causes in general, but does not communicate their involvement to the public
|
| 51.41 % (2922) |
Yes |
| 48.59 % (2762) |
No |
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10A. Your Gender
|
| 84.59 % (4808) |
Female |
| 15.41 % (876) |
Male |
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10B. Your Age
|
| 4.05 % (230) |
18-24 |
| 25.09 % (1426) |
25-34 |
| 30.30 % (1722) |
35-44 |
| 24.10 % (1370) |
45-54 |
| 13.14 % (747) |
55-64 |
| 2.97 % (169) |
65-74 |
| 0.35 % (20) |
75+ |
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10C. Your annual household income
|
| 13.18 % (749) |
Less than $25,000 |
| 34.73 % (1974) |
$25,000 to nearly $50,000 |
| 28.76 % (1635) |
$50,000 to nearly $75,000 |
| 14.69 % (835) |
$75,000 to nearly $100,000 |
| 8.64 % (491) |
$100,000 or more |
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